LugoSport Newsletter

LugoSport Newsletter

Archive

Influencer Zostyler (75k+) Joins Nike, LugoSport Guides the Execution...

Influencer Zostyler (75k+) Joins Nike, LugoSport Guides the Execution...

Here is an inside scoop of how I work to strategize partnerships for my clients! Congratulations again Zo!

Luis Lugo
Luis Lugo
Global Football BusinessGlobal Football Business
Airbnb x FIFA: The $50M Lodging Power Play Ahead of World Cup 2026

Airbnb x FIFA: The $50M Lodging Power Play Ahead of World Cup 2026

How once again FIFA leverages the power of the worlds game in order to rake in a huge sponsorship deal!

Luis Lugo
Luis Lugo
European Football FinanceEuropean Football Finance
Real Madrid’s Plan to Build the Spanish Silicon Valley at Their Training Ground

Real Madrid’s Plan to Build the Spanish Silicon Valley at Their Training Ground

No Silverware, No Problem: Real Madrid Breaks Ground on Spanish Silicon Valley. On May 14th this year Real Madrid unveiled the construction project of the Madrid Innovation District. Let's break down the power play of Los Blancos.

Luis Lugo
Luis Lugo
European Football FinanceEuropean Football Finance
RedBird Capital & the $1.2 Billion AC Milan Takeover

RedBird Capital & the $1.2 Billion AC Milan Takeover

Since RedBird Capital’s takeover in 2022, AC Milan has been moving with purpose — blending legacy with ambition to build something bigger than just a football club.

Luis Lugo
Luis Lugo
European Football FinanceEuropean Football Finance
How Real Madrid and JP Morgan Engineered the $1 Billion Bernabéu Revolution

How Real Madrid and JP Morgan Engineered the $1 Billion Bernabéu Revolution

Big clubs make big plays off the field too. Here’s how Real Madrid and JP Morgan crafted a billion-dollar deal to rebuild the Santiago Bernabéu.

Luis Lugo
Luis Lugo
Welcome to LugoSport...

Welcome to LugoSport...

We uncover the game behind the game. Let’s take a dive into the business side of sports — from sports finance and player development to college recruiting and everything in between. LugoSport is where insight meets experience. Let’s break it all down. Subscribe and stay ahead of the game.

Luis Lugo
Luis Lugo