Influencer Zostyler (75k+) Joins Nike, LugoSport Guides the Execution...

Here is an inside scoop of how I work to strategize partnerships for my clients! Congratulations again Zo!

Big Announcement!

We’re proud to announce that Zostyler is an official paid partner in the Nike SUFA25 campaign. The partnership runs from July through early September. It began with Nike’s brand activation event in Los Angeles, Toma El Juego, where Zostyler connected with global icons Vinícius Jr. and Travis Scott.

The SUFA25 campaign blends creativity, street culture, and the global game. Nike is spotlighting voices that shape the culture, and Zostyler is part of that new wave.

This activation highlights how private brands are investing in digital creators who influence communities and drive engagement. Influencers are becoming essential brand partners, offering authentic reach and cultural connection.

At LugoSport, we support creators who move culture forward. Zostyler’s partnership with Nike is a strong example of where influence and opportunity meet.​

TOMA el Juego LA

What does the partnership entail?

Zostyler’s partnership with Nike is a paid campaign running from July through early September. While full terms can’t be disclosed, the agreement includes commission opportunities on jersey and merchandise sales. As part of the deal, Zostyler will deliver promotional content through Instagram stories, reels, and posts that align with Nike’s SUFA25 campaign—highlighting the movement he's helping represent.

Toma el Jugeo LA

Why Announcement is an attractive digital marketing asset for Nike?

Zostyler stands at the intersection of culture, and youth influence. With a growing audience of 75K+ followers on Instagram and strong cross-platform presence, he consistently engages a Gen Z and Millennial demographic that is both trend-aware and brand-conscious. His content blends lifestyle, fashion, and cultural commentary, making his platform not only visually compelling but highly relatable.

What sets Zostyler apart is his ability to drive authentic engagement. He does not just post, he communicates. His followers see him as a tastemaker, not a billboard, which increases trust and conversion when he aligns with a brand. His recent paid partnership with Nike during their SUFA25 campaign is a clear example of how major companies are recognizing his cultural relevance and creative value.

Zostyler’s reach is further amplified by his skill in producing short-form content that hooks viewers through fast-paced action, raw unpredictability, and a strong sports-driven edge. His videos are not just highlights. They are moments that feel real, spontaneous, and highly shareable. This style of content keeps his audience engaged and keeps brands positioned at the center of authentic, high-energy storytelling.

Whether it is brand activations, product launches, or digital campaigns, Zostyler brings credibility, edge, and cultural influence to the table.

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In Summary

This partnership is a testament to the power of digital influence in modern sports marketing. As brands continue to lean into creators who move culture, influencers like Zostyler become valuable assets not just for their reach, but for their ability to connect with audiences authentically. Behind the scenes, having a strategic manager or negotiator is just as critical. Deals like these require clear direction, strong communication, and a shared vision to ensure all sides win—whether it’s the brand, the creator, or the people driving the campaign forward.

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